The Challenger Customer by Brent Adamson

Author:Brent Adamson
Language: eng, eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2015-08-04T16:00:00+00:00

For Xerox, that sparking content took multiple forms:

Provocative data points promoted through social media, where Mobilizers are doing that Passive Learning

A series of e-mail scripts that sales reps could use to promote the research findings on the link between color and student performance

A K–12 segment microsite with resources and banner displays promoting Xerox’s Commercial Insight content

Third-party affiliates posting comments and blogs about the Xerox K–12 color research

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